MOST PROFESSIONAL SERVICE FIRMS SIMPLY DON’T KNOW HOW TO TELL THEIR STORY.
Rattleback helps you create your brand strategy, develop the platform for delivering it, and get your entire organization on board. You get the tools you need to transition your firm away from being a solution in search of a problem. Instead, you will present yourself as the sophisticated problem-solving expert you are with a unique point of view that delivers significant competitive advantage for the clients and organizations you serve.
A branding engagement provides you with:
- A well-defined strategy including positioning, personality, and a compelling point of view that defines why you approach clients’ challenges the way you do and the impact it creates
- Crisp, clear, benefits-driven messaging for your organization, all of your practice areas, and every service you offer, including case stories that clearly spell out the value proposition you offer your clients
- A distinct, cohesive, and strategy-based visual system and toolset, including logo, color pallet, typefaces, photography, and illustration styles, along with guidance and rules on how to use them
- Tools to internally communicate your brand story and secure buy-in from your people, including talking points, brand brooks, videos, and corporate workspace storytelling
>Strategy-driven, benefits-based branding allows you to: