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Design is subjective. It's both a blessing and curse. I think everyone has seen a piece of artwork, let's say a Jackson Pollock, and said to themselves either 1 of the following 3 things: 1) That's beautiful. 2) That's art? 3) I can do that. All of these are perfectly acceptable answers for both a novice and an expert. But these are all "on the surface" type reactions. Real answers, real reactions lie below the surface surrounded by "the reason's why." This is where good, critical response comes from.read more
There are many small to mid-sized A/E firms that are simply not well-positioned. They're spreading themselves across too many markets and are therefore unable to build deep and meaningful expertise in each one. This post discusses some thoughts on positioning and differentiation and offers examples of five firms who are well-positioned to learn from.read more
One thing most A/E firms do fairly well is share their portfolio of past work on their website. That doesn't mean there's not opportunities to improve -- this post offers some suggestions as to how firms can make their portfolio easier to manage, more valuable to their site visitors and more impactful towards the firm's marketing and business development efforts.read more
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