STAND OUT IN A SEA OF AI-GENERATED NOISE.
Thanks to a tidal wave of AI tools, like ChatGPT and Jasper, content creation is becoming faster and cheaper. The result is a wave of mediocre content – and information overload for clients. Because these AI tools are still just large language models, they rely solely on what’s already in the public domain. In a sea of sameness, they’re deepening the waters. Now, more than ever, clients are looking for firms with a distinct and differentiated point of view (POV) on how to solve the pressing business problems they face. Insights like these require a disciplined approach to thought leadership development honed from years of experience and best practices research.
Rattleback provides:
- Thought Leadership Strategy—Get clarity on the client challenges your firm is best positioned to own—now and for the foreseeable future.
- POV Development—Develop your unique point of view on how to solve your clients’ most pressing business challenges.
- Research-Based Content—A partner to drive research initiatives that advance new POVs and turn those insights into long-form static and interactive research reports.
- Expert Content—A team of content strategists and writers to enhance your subject matter experts’ thinking and develop short-form articles and video content for placement in owned and earned media.
OUR WORK ENABLES YOU TO:
Take ownership of the marketplace issues that will drive future growth.
Develop a clear and distinct POV.
Position your firm and its leaders as domain experts.
Drive both future revenue growth and current lead gen needs.
