THE PANDEMIC LED TO AN AVALANCHE OF CONTENT NEVER BEFORE SEEN.
Every professional services and SaaS marketer tells the same post-pandemic story: “We published more in three months than we have ever before.” Some of that content was aligned with the firm’s strategy. Much of it was not. Some of it was high quality. Much of it was not. Clients know it. They leaned into your insights early, but pulled away quickly. Now is the time to regroup, refocus, and put out the kind of content that speaks to your clients’ most pressing business challenges. And provides a clear path forward for your firm’s growth objectives.
Rattleback provides:
- Thought leadership strategy—Aligning research initiatives and content topics with your firm’s growth priorities.
- POV development—Combining original primary research with your organization’s expertise to develop a unique “point-of-view” (POV) that defines your approach to solving your clients’ business problems.
- Research content—Overseeing topical research initiatives and developing long-form research reports (both static and interactive).
- Expert content—Working with your subject matter experts to develop short-form articles and other digital content.
OUR WORK ENABLES YOU TO:
Take ownership of the marketplace issues that will drive future growth.
Develop a clear and differentiating POV.
Position your firm, and its leaders, as experts in their domain.
Drive future revenue growth and current lead gen priorities.
