GROWING A FIRM IS NEITHER EASY NOR UNIFORM.
Just when you’re hitting your stride, your growth levels off — the first two plateaus usually happen around the $5M and $25M marks. While challenging, these plateaus are predictable. You can beat them. But the strategies that got you to those growth stages won’t get you to the next one. What should happen next? You need to step back and look at the bigger picture to develop a purposeful strategy that fits where your firm is going — not where it’s been.
- Ideal Client Definition—Build a deep understanding of your ideal client by pinpointing the key characteristics of your best ones and getting alignment across your leadership team.
- Positioning—Determine the best way to position your firm in the market (e.g. around client problems, industries, services, markets, functions/roles, technologies), define your central client benefits, and tell your story more powerfully through outward messaging.
- Thought Leadership Strategy—Get clarity on your clients’ most pressing issues and develop a point of view on how to solve them.
- Marketing Planning—Pinpoint how much you want your firm to grow, where your best growth opportunities lie, and develop a plan to unlock that growth.
OUR WORK ENABLES YOU TO: