BUSINESS DEVELOPMENT IS ABOUT TODAY. MARKETING IS ABOUT TOMORROW. WORK WITH AN AGENCY THAT GETS THAT.
Too often, firm marketers get bogged down by the urgency of today. All their energy is poured into supporting this year’s revenue — building key account capture plans, developing project pitch strategies and writing proposals. Yet, marketing is about next year’s revenue – deciding where the firm will compete, developing a compelling point-of-view in those areas, and shaping the conversation in the market. Rattleback helps partners and marketing leaders envision and realize the desired future state of their firm. We call it demand generation, and it’s predicated on bringing together three critical areas of expertise — branding, content marketing and digital marketing.