MARKETING IS ABOUT GENERATING LEADS TODAY AND DRIVING DEMAND FOR TOMORROW. WORK WITH AN AGENCY THAT DOES BOTH.
Too often, firms become fixated on the urgency of today. All their energy goes into supporting this year’s lead gen plans and revenue targets. Yet, successful marketing is about enabling this year’s revenue and positioning the organization for next year’s revenue as well. Rattleback works with firms to establish their growth strategies, develop the thought leadership content that enables those strategies to succeed, and drive the lead generation programs that turn strategies into realities.
