I guide clients through the phases of discovery and strategy definition as part of a new agency relationship.
In this process I help them envision their desired future state and align our agency resources to enable them to realize it. I write about firm strategy, thought leadership development and promotion. Also, I co-produce the preeminent annual conference on thought leadership marketing with Bob Buday — Profiting From Thought Leadership.
What you won’t learn from my bio
It takes me exactly 22 minutes to walk to work, which I do most days. Coincidentally, this is the target length for each episode of our marketing podcast, Rattle & Pedal, which I co-host with Jeff McKay.
The fine print
Over the years, I’ve been a featured speaker on digital marketing at a wide range of industry conferences including ACEC, SMPS, KA Connect, AMCF, the DMA and the IABC. These days I generally only speak at our own annual thought leadership marketing event. I’m an avid reader of classic and behavioral economics, history, and technology. Prior to Rattleback, I earned my MBA from The Ohio State University and a B.S. in mathematics from Denison University.