YOUR MOST VALUABLE ASSET WALKS OUT THE DOOR EVERY NIGHT.
The next generation of buyers are placing less trust in brands and more trust in individuals. Traditional thought leadership, published by the firm, is losing its impact as content engagement declines and website traffic drops. Your firm’s greatest differentiator—the unique perspectives and personalities of your subject matter experts—remains largely untapped. Leading firms are pivoting their approach. They’re amplifying their individual experts with consistent, personal, multi-channel thought leadership programs.
Rattleback provides:
- Strategic Platform Development—We’ll build a topical platform for up to 5 experts that includes their unique POV and identifies the key issues they need to own in the market.
- Guaranteed Media Placement—Monthly articles crafted by professional editors, based on interviews with your experts. Guaranteed placements in reputable business publications, such as Forbes and ENR, to expand your experts’ reach and credibility.
- Personalized Newsletter—A monthly marketing email that blends your experts’ unique perspective with their personality to grow subscribers and deepen engagement with your audience.
THE ELEVATED EXPERTS PROGRAM:
Builds brand preference by positioning your experts as the definitive authorities on critical client issues.
Provides guaranteed placements in high profile business publications, such as Forbes and ENR.
Builds personalized 1:many relationships between your experts and the market.
