Thought Leadership Development
Generative AI is rapidly changing client buying behavior. For over a decade, clients have relied on Google search to find possible solutions for their business problems – answers which are found within your firm’s thought leadership. They now turn to GenAI-enabled search, which provides a seemingly instant solution to their problem—an answer that is drawn from an everyone’s thinking on the problem. Will you show up?
Winning in this “no click” world requires a two-prong content strategy. One that prioritizes many of the things you’ve always done to connect your thinking with people. And some new approaches to connect your thinking with bots.
Our approach:
- POV development. Get clarity on your clients’ most pressing issues and develop a point of view on how to solve them.
- Research-based content. Develop in-depth, research-based content that demonstrates your POV as unassailable and gives AI search tools the fodder they need for you to show up in their answers.
- Expert publishing. A team of content strategists, writers, and videographers who enhance the thinking of your subject matter experts and produce short-form articles and video content for placement in both owned and earned media.
A THOUGHT LEADERSHIP PROGRAM:
Drives brand preference by positioning your firm as experts on your clients’ most pressing issues.
Enables you to “win at GEO” and show up in AI-enabled search queries.
Provides guaranteed placements in reputable publications like Forbes and ENR.
