The Rattleback Online Training curriculum was developed for marketers and principals in small to mid-sized firms and solo practitioners. It packages the expert frameworks and methodologies we use with our clients into a program firms can use to self-implement our thinking. Modules can be purchased individually or via a monthly access fee.
ABOUT RATTLEBACK ONLINE TRAINING:
Our online training program translates 20+ years of experience marketing professional services firms into comfortably sized, on-demand learning modules you can complete on your own. Most modules consist of 3-5 classes. Each class covers a topic in-depth over the course of a 1-hour recorded webcast and provides recommended exercises and action items for implementing the thinking at your firm. Currently, there are 5 modules available. Modules can be purchased individually or with a monthly access fee.
Training Module 1
Positioning your Firm
Positioning your firm online and translating that positioning into messaging that drives prospects to action.
Training Module 2
Developing and delivering the high quality content needed to attract clients to your site and your firm.
Training Module 3
Using martech to nurture leads towards a conversation and measure ROI of your efforts.
Training Module 4
Website Best Practices
Using your website as a tool to attract and convert clients online.
Training Module 5
Becoming the Expert
This module helps solo practitioners establish themselves as industry experts and marketers develop experts within their practice.