Today’s martech can help you turn more readers into sales ready leads. More leads into revenue. And, prove ROI. But, only if you know where to start.
This module consists of 4 one-hour classes that cover the fundamentals of marketing technology. You’ll learn how to:
- Use Google Analytics to understand how clients find your firm.
- Build a proper lead and opportunity qualification process in your CRM.
- Create an email marketing effort that works for your firm and your prospects.
- Leverage marketing automation to build nurture programs and identify high potential prospects for business development outreach.
ABOUT RATTLEBACK ONLINE TRAINING:
Our online training program translates 20+ years of experience marketing professional services firms into comfortably sized, on-demand learning modules you can complete on your own. Most modules consist of 3-5 classes. Each class covers a topic in-depth over the course of a 1-hour recorded webcast and provides recommended exercises and action items for implementing the thinking at your firm.