Content marketing has been a line item on your strategic plan for months, but you’re not sure where to start. This module is designed for firms that are looking to start a content marketing program for the first time.
Delivered through 3 one-hour classes, the thought leadership module outlines the fundamentals of a content marketing program. You will learn:
- What the most effective sources of content are in most professional services firms.
- How to develop your editorial strategy.
- How to get your content into the market so it’s read, remembered and acted upon by senior client executives.
ABOUT RATTLEBACK ONLINE TRAINING:
Our online training program translates 20+ years of experience marketing professional services firms into comfortably sized, on-demand learning modules you can complete on your own. Most modules consist of 3-5 classes. Each class covers a topic in-depth over the course of a 1-hour recorded webcast and provides recommended exercises and action items for implementing the thinking at your firm.