Is your firm’s website a passive bystander in the business development process? Or is it a virtual employee — reaching into the market and pulling potential clients to you?
This module consists of 4 one-hour classes that will teach you how to get the most out of your web property. You will learn how to:
- Search optimize your site to attract clients online.
- Organize your site to guide clients through their hiring process.
- Structure key site pages (included are 10 best practice page structures).
- Use gates, calls-to-action and progressive profiling to generate and qualify more leads.
- Develop more effective case studies.
ABOUT RATTLEBACK ONLINE TRAINING:
Our online training program translates 20+ years of experience marketing professional services firms into comfortably sized, on-demand learning modules you can complete on your own. Most modules consist of 3-5 classes. Each class covers a topic in-depth over the course of a 1-hour recorded webcast and provides recommended exercises and action items for implementing the thinking at your firm.