By Jason Mlicki   |   January 27, 2019   |   Branding
Your firm may have brand awareness, but does it have brand relevance? And what’s the difference? In this episode, Jason and Jeff dive into the role of brand awareness versus brand relevance and how they fit together in a firm.
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Jason Mlicki is Principal of Rattleback. He helps clients envision their desired future state and aligns our agency resources to enable them to realize it.