- This is a relational business, can content actually drive sales? We provide specific industry examples of firms driving real, tangible business outcomes with content marketing.
- How do we develop AND sustain high quality content over time? We outline the 2 proven models for making it happen.
- How do we organize and staff our marketing department? We share the 2 most prevalent ways to structure your team.
- How do we distribute and promote our content? We break down the Content Marketing Wheel and show you how to repurpose the material you already have.
Presenter: Jason Mlicki
Recorded: March 18, 2015
Length: 40 Minutes
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