For a variety of reasons — a combination of shifting client demographics and the overall quality of resulting client relationships — we’ve come to the belief that a new client relationship that originates via thought leadership is your highest value one. But, beyond just publishing some articles, how does a firm actually turn its thought leadership into profitable client relationships?
This recorded webinar covers the 5 key things we’ve learned about the Arc of Client Attraction:
- How to develop great thought leadership.
- How to get that thought leadership read, remembered and acted upon.
- How to turn thought leadership into leads.
- How to turn leads into meetings.
- How to turn meetings into clients.
Presenter: Jason Mlicki
Date Recorded: 4/14/2016
Length: 50 Minutes
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