At the moment, it feels like the world’s coming apart at the seams. Whole sectors of the economy have effectively ground to a halt. But, your marketing and thought leadership strategy can’t afford to because you still need to find opportunities now and there will be an abundance of opportunity on the other side. Here’s how to charge ahead.
In the 15 days between 3/10/20 – 3/25/20, we saw a wave of change, unlike anything we’d seen in over a decade. The S&P 500 fell ~35% in just a few weeks from its February high, most K12 schools and universities were shut down for the foreseeable future, restaurants across the nation were closed either by order or by choice, all professional sports were canceled for the foreseeable future, and travel of virtually any type was ground to a halt.
It feels like the world is on fire. There’s practically nothing to buy, nowhere to buy it, and nowhere to advertise it. Marketers everywhere are under pressure to drastically cut their budgets yesterday. But, we have to be careful. As crazy as everything seems, this too shall pass. If you can push past the fear, there are opportunities at the moment and an abundance of opportunities on the other side.
In this recorded webinar, we:
- Outline how to adjust your thought leadership strategy to keep your eyes on the long-term goals of your company while taking into consideration the short-term pressures of today
- Share examples of firms producing effective thought leadership that leans into the situation the right way and examples of firms leaning into it the wrong way
- Provide recommendations for what to do in the next 7 days, the next 30 days and the next 90 days so you can sustain business success through the remainder of this year
Presenter: Jason Mlicki
Date Recorded: 3/25/2020
Length: 40 Minutes
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