Where you compete today and where you’ll win tomorrow are frequently at odds with each other. The most successful firms have a built a “bridge” — an intellectual capital strategy — that closes the gap. Learn how to develop and build consensus for your firm’s “bridge” in this upcoming webinar.
Most successful firms have a clear, agreed upon strategy that governs where they’d like to be as a business 4-5 years from today. In short, firm leadership has a vision of what TOMORROW looks like. Yet, marketing teams have an editorial plan that describes what content will be produced, published, and promoted in the next 4-5 months. The energy of the marketing team goes to what’s working TODAY.
An intellectual capital strategy unlocks the space between these two competing realities. It governs where the firm competes today, where it will win tomorrow, and offers a framework for how to get there. Join Jason Mlicki and Jeff McKay, Founder and CEO of Prudent Pedal, for our last webinar of 2021 where we’ll dive into the deep end of this issue.
Specifically, we will cover:
- Why you need an intellectual capital strategy
- The difference between intellectual capital, thought leadership, and content
- Models you can use to bring your intellectual capital strategy into focus
- Recommendations on how to choose the right issues and how to build consensus across all your firm’s practices
Presenters: Jason Mlicki and Jeff McKay
Date Recorded: 11/11/21
Length: 45 Minutes of Presentation + 15 Minutes of Q+A
Join the 93 marketers who’ve downloaded this webinar