As Covid-19 continues to take hold and sweep across the U.S., it’s beginning to feel like we’re settling in for a long winter. As of April 2 “stand in place” orders have been extended to 90% of the country, and the message is increasingly “don’t move.” But, from a marketing perspective most B2B organizations need to be doing just the opposite.
In the 10 days since we published our first webinar on this topic, we’ve begun to get a clearer sense of the potential scale and length of the pandemic on American society. We know the next two weeks will be critical and difficult ones for hundreds of thousands of people, and much of the prevailing wisdom tells us our current “stand in place” situation will likely last into June in most communities.
Simultaneously, we’re seeing business leaders settle into a new short-term reality. Many are rising to the occasion and pivoting their organizations to the places of greatest need and opportunity. Also, we’re seeing a few firms start to position their expertise for opportunities that will emerge when we get to the other side.
In this webinar, we will:
- Look at where and how the pandemic has disrupted the economy — which sectors are up, which sectors are down, and which are steady
- Outline how B2B and professional services marketers may need to rethink what they’re marketing and who they’re marketing to
- Provide recommendations for how marketers can pivot what they’re doing to get some short-term wins in the next 3 months while simultaneously advancing their long-term positioning objectives
Presenter: Jason Mlicki
Date Recorded: 4/8/2020
Length: 46 Minutes
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