Modern marketing brings with it a wealth of data. But, if you operate in a professional services firm, what data should you pay attention to? Where does it come from? When should you use it? And, how should you apply it? This recorded webinar provides answers to all these questions. Ideal for principals, partners, marketers, and business development folks, we cover the following topics:
- Four essential questions you can answer with data.
- Four types of data you can use to improve client attraction efforts.
- Sources of macro-data for marketing teams and micro-data for business development teams.
Presenter: Jason Mlicki
Date Recorded: 9/30/2015
Length: 40 Minutes
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