Recent research indicates that 56% of a buyer’s purchase decision is made before the first conversation with a firm.* What are the implications on your marketing and business development functions? This 30-minute webinar covers:
- The content explosion and what’s driving it.
- How it’s changing the buying process.
- How your business development and marketing approach needs to respond.
- Examples of professional services firms with content-driven marketing strategies.
*Source: The Challenger Sale.
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