Presents a research/experience-based framework for how to have success online and get your website operating at its highest possible potential.
We’ve been studying what it takes to build, maintain and operate a high performing website for over 10 years. During that time, we’ve conducted 4 different deep-dive surveys on thought leadership and digital marketing, benchmarked 100s of professional service firm sites, and transformed our own site from a basic portfolio into a critical marketing asset that drives the vast majority of our new business.
In this webinar, we codify everything we’ve learned along this journey into a framework you can use to have success online. Specifically, we cover what it really takes to get your website operating at its peak potential, including:
- Developing and maintaining the proper content mix.
- Ensuring your website is designed to guide clients through 2 of the 4 critical stages of a client’s buying journey.
- Leveraging marketing technology to nudge clients along their path towards a conversation.
- Using your website as a resource to vet potential clients and identify the highest potential ones for your firm.
Presenter: Jason Mlicki
Date Recorded: 6/6/2018
Length: 50 minutes
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