Over the last 2 months, firms have had to rapidly accelerate their digital marketing efforts. But, what’s really working? And, what should you be doing in the second half of the year to drive to your business targets?
As we all know, the global pandemic has produced one of the fastest economic roller coaster rides we’ve ever seen — a rapid collapse and partial recovery in the stock market; nearly 40M people filing for unemployment. It’s also produced a rapid roller coaster ride for many B2B marketers. Whole marketing channels (conferences and other in-person events) disappeared overnight. The relatively slow shift firms have been making to digital marketing for over a decade had to be thrown into instant overdrive.
A lot of firms have responded to the digital call. Some have ramped up dormant thought leadership programs for the first time. Others have accelerated content development efforts to trailblazing speed. And, others have tested the waters in digital media for the first time. But, what’s really working? And, as the dust is starting to clear, what should you be doing in the second half of the year to take advantage of a recovery?
In this webinar we will cover:
- Content vs. marketing pages — getting your digital house in order.
- Traffic, conversions, leads and revenue — understanding what matters.
- Search, social, paid — where to allocate your dollars in 2H 2020.
Presenter: Jason Mlicki
Date Recorded: 6/11/20
Length: 35 Minutes
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