This webinar focuses on the practical side of SEO — telling you only what you need to know and all that you need to know to to be successful with Google.
Unquestionably, Google is the single largest node in the world’s information network — probably by a factor of 1M. It is the #1 source of traffic to your site and the closest thing you have to a mass market channel to connect your firm with potential clients.
You could spend months reading and learning about search engine optimization and hardly scratch the surface of what we think we know about how Google works. But, even if you had the time, how would you make sense of it in the context of your professional services practice? Few firms I know have the resources for a dedicated SEO specialist on staff and probably don’t need one anyhow.
Much of the SEO information available focuses a bit too much on the technical side of the effort. This recorded webinar focuses on the practical side of SEO. We tell you just what you need to know and all that you need to know to be successful with Google including:
- Conducting keyword research and developing keyword strategies
- Best practices for optimizing individual site pages
- Presenting content for web readers (and for Google)
- Understanding and using internal site links
- Understanding and cultivating external site links
- Ranking for position #0
Presenter: Jason Mlicki
Date Recorded: 12/7/2016
Length: 52 minutes
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