The pandemic’s impact on many B2B firms has been abrupt and severe – for some, revenue and leads have dried up in just weeks. But a few firms have generated greater-than-ever client attention and interest. They’re doing it by rapidly developing and marketing valuable expertise clients need to survive the downturn. This webinar will explain how they’re making it happen.
Hear experts at McKinsey, Array Architects, and law firm Conn Kavanaugh discuss how their firms are playing key roles in helping clients deal with the ever-worsening health and economic impacts of the Covid-19 pandemic through aggressive thought leadership marketing programs. In this webinar, we will:
- Outline how thought leadership can have a significant impact on a firm’s trajectory now if it focuses on clients’ most acute problems that can be solved in weeks (not months).
- Present the Content Focus Framework and discuss how to apply it in your firm to uncover these types of acute problems and opportunities in the market.
- Hear first-hand from executives at McKinsey, Array Architects, and Conn Kavanaugh discuss how they’ve gotten out in front of the pandemic with thought leadership.
- Discuss how to accelerate your content development efforts to bring content to market faster than you ever have before.
Jason Mlicki, Principal, Rattleback
Bob Buday, Founder, Buday Thought Leadership Partners
Lucia Rahilly, Global Editorial Director, McKinsey & Company
Carl Davis, Chief Executive Officer, Array Architects & Analytics
Kristyn Brophy, Marketing & Business Development Manager, Conn Kavanaugh
Date Recorded: 4/17/20
Length: 65 Minutes
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